Marketing with Purpose
A C-Suite guide to being truly customer-centric
Official book site of one of the world's top-ranked Chief Marketing Officers
Why customer obsession is the new black
If you want to be a successful brand, customer obsession must be your number one priority. This obsession – this way of consistently seeing your brand through the lens of your customer – will guide your entire business strategy.
So much of traditional marketing is concerned with what to say, and when, where, and to whom to say it, in order to sell a product or service. Too many brands expend their energy on this traditional approach without truly understanding their customers.
Valuable marketing is obsessed with the entire customer experience. This approach is about having a deep understanding of why your message is important to your customers and why they will care enough to listen.
This book is a C-Suite guide to understanding and elevating the marketing function within your organisation in a way that supercharges your customer obsession.
Marketing with Purpose is a practical guide that will set you on your path to your North Star.
My four Cs—Customer, Content, Channels, and Consistency—are the roadmap to effective customer centricity. At the heart of these four Cs is brand purpose.
There is a necessary co-reliance between the four Cs and brand purpose to achieve sustained success. That’s why throughout this book you will note my constant reference to customer obsession.
Ric's book introduces a clever marketing roadmap that allows brands to easily implement a customer-centric culture - one that starts from the inside.
Group Strategy & Digital Director
Ric clearly articulates why and how the marketing function must be obsessed about customer experience, and how this is the differentiator of successful brands.
This book is a must-read for everyone who wants to grow their business.
Australian Marketing Institute
This book is filled with insightful, well-structured and practical content.
It should be read by marketers of all levels, the entire C-Suite, and the legal and finance executives who populate most of our boards.
about the author
With a degree from Monash University under his belt, Ric Navarro began his career as a journalist working in the media industry. He went on to successfully manage the publishing program for Australian Prime Minister John Howard’s ‘Supermarket to Asia’ program.
Over his career, Ric has worked within a number of industry verticals including mining, FMCG, infrastructure, retail, manufacturing, sports, built environment, consulting and professional services sectors.
Ric has carved out a career with extensive award-winning expertise in marketing, communications, brand, customer experience, corporate affairs, digital strategy, corporate social responsibility, and client-centricity programs.
In his current role as the Vice President, Marketing & Business Development for Nucleus Network, Ric leads the strategic and tactical delivery of the firm’s marketing, business development and customer experience across the organisation's global footprint.
The Top CMO accolade is awarded by industry peers to Australia’s most innovative and talented marketing professionals.
In November 2017, Ric was awarded one of the world's Top 40 Most Influential Global Marketing Leaders.
This peer-recognised award by the World Marketing Congress celebrates Ric’s outstanding marketing thinking and brand communications.
In November 2018, Ric was awarded CEO Magazine Marketing Executive of the Year for his contribution to the global growth of NDY and general contribution to the marketing profession.
In April 2019, Ric was highlighted in US Business Magazine, Insights Success, as one of the Top 10 Marketing Leaders to Watch in 2019.
In November 2019 Ric was awarded the prestigious Australian Marketing Institute CPM - Certified Practicing Marketer - of the Year for his leadership and contribution to the marketing profession.
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