A C-Suite guide to being truly customer-centric

Why customer obsession is the new black

If you want to be a successful brand, customer obsession must be your number one priority. This obsession – this way of consistently seeing your brand through the lens of your customer – will guide your entire business strategy.

 

So much of traditional marketing is concerned with what to say, and when, where, and to whom to say it, in order to sell a product or service. Too many brands expend their energy on this traditional approach without truly understanding their customers.

 

Valuable marketing is obsessed with the entire customer experience. This approach is about having a deep understanding of why your message is important to your customers and why they will care enough to listen.

 

This book is a C-Suite guide to understanding and elevating the marketing function within your organisation in a way that supercharges your customer obsession.

 

Marketing with Purpose is a practical guide that will set you on your path to your North Star.

 

chapters

01
MARKETING: ARE YOU DOING IT RIGHT?
02
THE EVOLUTION FROM BRAND PURPOSE TO BECOMING A PURPOSEFUL BRAND
03
CUSTOMER VALUE PROPOSITION: YOUR BRAND PROMISE TO CUSTOMERS
04
ENGAGED STAFF
=
DELIGHTED CUSTOMERS
05
MARKETING AND HR: UNLIKELY BEDFELLOWS
06
CUSTOMER OBSESSION AS A COMPETITIVE ADVANTAGE
07
DIGITAL:
A MERGER OF LEFT AND RIGHT BRAIN
08
STORYTELLING: ACTIVATING YOUR BRAND DNA
09
FORGET THE UNICORN: BUILD A DIVERSE TEAM
10
MAKE YOUR IMPACT: SETTING YOUR BRAND COMPASS
 
 

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© 2018 Marketing With Purpose